Landing pages are different from websites because they are always one-page environments. Landing pages are designed to make visitors take an action more quickly (like schedule an appointment). Websites normally have a lot of content and many pages - things like blogs, provider bios, patient testimonials and more. The more content is available to a visitor, the more time they spend on the site, which increases the chances that they become distracted before they convert. Dogs start barking, phones ring, and patients think they’ll ‘do this later’. Instead, a landing page gives your potential patient only the information they need in order to want to make an appointment with your practice. We’ve been running A/B tests for over a decade, and we know that there are only 5 things patients need to see before they can decide to book an appointment. Landing pages allow us to give them only this information, and no places to get lost or sidetracked.