With Instagrams's expansive audience it is a smart advertising platform for any business. While you may already use Instagram Stories and feed ads to captivate prospects, you should also take advantage of influencer marketing. Influencer marketing is a form of marketing where the focus is placed on influential people. You identify individuals with large social followings who have an influence over your target audience, and orient your marketing around these influencers.
In order to take full advantage of influencer marketing, follow these steps:
Identify Target Audience. The first step you need to take is to identify the audience you are trying to reach. Understanding your niche, your audience and their interests will bring you closer to choosing the right influencers for your business.
Define Goals. You need to know what you plan to achieve with influencer marketing. Defining the result you want will allow you to find the right influencers as well as measure the success of your campaign.
Locate Natural Influencers. Look for influencers who are already a fan. If they are talking about your company their support will be authentic and they will be eager to promote your business. It is important for influencers to endorse your product because of their genuine interest in it. This shows credibility and honesty, which is powerful when it comes to influencing your prospects.
Determine Reach. Reach is the ability to deliver a message to a large number of people. When it comes to your influencers you not only want them to support your company but you also want to make sure they have the ability to sway a large audience. Number of followers does not always determine an influencer's reach, some followers could be fake. The best way to determine the reach of an influencer is to track how many of their followers, and how often their followers, engage with their posts with both 'likes' and comments. You want a high rate of engagement for an influencer since this likely means they have a large reach and strong influence.
Build a Relationship. After you have determined the influencers you would like to represent your business, you will need to find their contact information and open up conversation. Show interest and support by following them and sharing their current posts. After establishing a connection you will want to open up a dialog about working together, what your goals are as well as the benefits they will gain with your partnership.
When done right, influencer marketing will expand awareness, improve perception and cause potential consumers to take action, making your influencer marketing campaign a success.